565 Media

Graphic Design – Motion Graphics

Job Description

565 Media is a fast-growing Internet Growth Marketing Agency headquartered in West Los Angeles who assists some of the most innovative startups and companies from LA, SF, NYC, London & beyond.

We are looking to hire a talented video motion graphics specialist to join our Creative Team and collaborate on graphic design within the Internet Marketing arm of our business.

The Graphic Designer – Motion Graphics position will be responsible for applying his/her creative expertise (ideation, graphic design, video creation, motion graphics skills) to create video & image-based advertising experiences & multimedia across primarily digital platforms (mobile, desktop, tablet), including social media, email, website, and mobile app. Applicant must have strong conceptual skills, strong video production skills (motion design, after effects etc.) and attention to detail with knowledge of commercial application. Ideal candidate is high-energy, hands-on and thrives in a fluid, entrepreneurial environment, with a passion for learning and innovating.

*****NOTE: Applications with a link to a portfolio will only be considered. Examples of Motion Graphics REQUIRED.*****

Responsibilities and Duties

Work with Partners, Account Manager and clients to conceptualize, design and execute digital experiences around key brand and marketing initiatives.
Drive the ideation and creation of custom graphics and motion graphics for email, social media, web channels and other digital marketing campaigns.
Willingness to ideate, shoot and edit photoshoots/video for clients in various verticals
Engage in deep, meaningful, data-driven copywriting for various client advertising, website initiatives
Assist in ad hoc day-to-day creative needs.
Develop, update, and maintain presentations in InDesign and PowerPoint.
Constantly research the latest trends in design and communication and lead test-and-learn efforts.

Qualifications and Skills

Experience in graphic design, video production & motion graphics at an agency or within a corporate creative/marketing department.
Superb knowledge of Adobe Suite including InDesign, Photoshop, After Effects and Illustrator.
Extensive experience with email, social media, and web — including responsive design — with strong understanding of online communications and technologies.
Experience with movement graphics and animations required.
Ability to execute thoughtful, simple Photography/Videography is a major plus.
Ability to match tone, voice etc in copy to various clientele, initiatives
Basic understanding of HTML/CSS a plus.
Well-versed in classic design principles and innovative design trends.
Accustomed to validating designs through user and A/B testing, leveraging qualitative and quantitative feedback in creative process.
Able to multi-task and work in a fluid fast-paced environment.
Copy-writing experience a major plus
Obsessively detail-oriented & a self-starter key to success

Email Marketing Manager

Job Description:

565 Media is an innovative, fast-growing Online/Performance Marketing Agency headquartered in Palms Neighborhood of Los Angeles, CA. We are looking to hire a talented Email Marketing Manager to join our team and work within our internet marketing arm of the business. The role of this Digital Media Manager is a critical, day-to-day focal point within 565 Media who is tasked with seamlessly executing operations of multiple email campaigns and client service activities associated with assigned accounts, driving measurable growth for 565 clientele.

We are looking for highly motivated talents who eat, breathe and dream Email Marketing and have experience scaling campaigns aggressively for fast-growing startups and mature e-comm companies alike. The Email Marketing Manager will drive the development and execution of our email marketing and campaign efforts while responsible for leading client communication, strategy, campaign evolution and reporting. We’re seeking an extremely driven, quick-learning, self-starter and detail-oriented individual. If this description is right on the money, then you could be the next member of the 565 Media squadron!

Responsibilities:

Email Marketing campaign development, deployment, management and optimization
Establish critical targeting strategies based on customer lifecycle segmentation, predictive analytics & other key insights from clients.
Develop the email creative approach, flow chart, and effectively persuade clients of your strategy
Launch and QA new email campaigns on a multitude of email service providers.
Improve existing campaign metrics, with frequent a/b testing of subject lines, time of send, content, & more.
Track, analyze and report on client email KPI’s, and suggest a rigorous testing schedule to report back and iterate on consistently.
Serve as the key point of contact for email marketing clients, leading communication, feedback, development/growth of the client relationship.

Skills and Experience:

A solid understanding of digital marketing principles, specifically email marketing best practices & strategies.
Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
Ability to work independently; a self starter to the extreme.
Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple projects in a fast paced atmosphere

Solid written and verbal communication skills – comfortable on the phone
Experience in Photoshop, copywriting, HTML is a major value add
Broad understanding of email service providers, and how they are differentiated from each other feature/pricing and service wise. Fluency in at least 1 preferred ESP.
Deep experience with Mailchimp and Klaviyo preferred

Digital Media Analyst

Job Description:

565 Media is an innovative, fast-growing Online/Performance Marketing Agency headquartered in Palms Neighborhood of Los Angeles, CA. We are looking to hire a talented Digital Media Analyst to join our team and work within our internet marketing arm of the business.

The role of this Digital Media Analyst is a critical, day-to-day focal point within 565 Media who is tasked with seamlessly executing multiple digital media planning/buying and client service activities associated with assigned accounts. You will be integral in the development and management of effective digital strategy and media buying and will be in the weeds, driving growth for 565 clientele.

We are looking for a candidate who is highly knowledgeable on all digital media outlets including display, mobile, social, search, online video, as well as emerging media and new technology platforms.

Responsibilities and Duties:

Actively participating in client strategy and media planning meetings
Determining optimum use of budgeted funds to achieve strategic marketing objectives
Negotiating media rates, buys as needed
Communicating effectively with Ad Platform representatives to identify opportunities to improve existing spend, and test new inventory.
Uploading and optimizing the assigned media plans. Issue and track all insertion orders and client spend.
Writing up opinions on new media opportunities
Studying and leveraging of applicable media research tools/platforms to assist in identifying applicable customer segments, keywords & targeting.
Build out and traffic media buys in an ad-server.
Measuring/evaluating media plans/KPIs and tests.
Building scalable analyses to measure results on a daily / weekly basis, and react quickly to adjust future media buys
Update agency, greater team on key industry trends, media research, marketplace conditions, and how it all impacts the client; make strategic recommendations accordingly
Demonstrated ability to execute performance driven digital media campaigns and efficiently hit client metrics.
Knowledge of potential software to be leveraged on the job in your role as an internet marketing analyst. Strong computer skills including Excel, Access, Word, and PowerPoint.
Efficiently monitor client spend, and keep detailed reports for management.

Qualifications and Skills:

College Degree Required
Intermediate Excel Abilities (Pivot Tables, VLookup, SumIFs etc.)
0-3 years of Online Marketing / Ad-Buying experience with a wide vantage point on established and emerging online inventory
Expertise in Search, Video, Social, Display, Native, App Install, and other forms of online marketing
Passion for data analysis, internet marketing, entrepreneurship, and startup culture
Effective collaborator, able to easily work as a team with clients & internal team.
Enjoyment operating in a fast paced, ever-changing, technically demanding environment
Experience copy-writing, with market research or graphic design & motion graphics a plus

Google Ads Specialist

Job Description:

565 Media is an innovative, fast-growing Internet /Performance Marketing Firm headquartered in Palms in West LA. We are looking to hire a talented Google Ads Specialist to join our team and work within our internet marketing arm of the business.

The role of the Google Ads Specialist is a critical, day-to-day focal point within 565 Media who is tasked with seamlessly executing multiple digital media planning/buying and client service activities associated with assigned accounts. You will be integral in the development and management of effective digital strategy and media buying and will be in the weeds, driving growth for 565 clientele. This role will report directly to our VP of Internet Marketing.

565 Media is looking for an ambitious Google Ads Specialist to manage and help lead strategy on key client accounts across Adwords, Bing, Yahoo & other tangential initiatives within the company. This role will be primarily focused on managing a large book of client relationships on Customer Acquisition initiatives online. The right candidate will at a high level be responsible for building & scaling effective Customer Acquisition strategies via PPC/Display/Video/Mobile & Shopping ads etc for clientele – with a focus on increasing volume, improving conversion KPIs, and driving retention and lengthening LTV on behalf of clients. The right candidate loves digging into numbers, is able to think strategically and tactically as well as creatively, enjoys testing and iterating, has a relentless drive and passion for the customer, and will roll up his/her sleeves to execute. The candidate should be comfortable in the weeds, as well as working alongside and at times managing a team of hungry quantitative junior analysts.

Role & Responsibilities:

Execute Google Ads campaign strategy tactics on a daily basis
Support the Google Ads team to ensure campaigns are tracking according to allocated budgets and performance goals
Run in-depth analyses to make sure the Google Ads channel is meeting all KPIs including: traffic goals, revenue, ROI and engagement
Maintain Google Ads best practices across all campaigns and search engines
Support other paid digital acquisition strategies like app promotion, display, paid social and retargeting as needed
Identify areas of growth opportunity for Google Ads campaigns and be ready to communicate what those are, execute accordingly and report on results
Work closely with day-to-day account managers at Google, Bing and Yahoo
Closely review Google Ads data across multiple platforms such as AdWords, GA, etc. with a keen eye for detail
Support with marketing tag integration through GTM, and be able to QA and troubleshoot implementation
Optimize Google Ads campaigns by leveraging SQRs and Landing Page validation tools
Work closely with Business Analytics team on key project for the business
Manage quarterly and semi-annual Google Ads optimization projects to maintain updated and relevant campaigns.

Qualifications and Skills:

Bachelor Degree in business, marketing or a related field
Agency experience highly preferred
3+ years of hands on experience managing large paid search campaigns (Google, Bing, Yahoo)
Experience scaling/managing budgets of $10,000-$250,000/month in ad spend across these channels
Detailed oriented with established knowledge of Google Ads processes
Proficient with Google Ads, BingAds, and Yahoo Gemini as well as the desktop editor tools
Strong Excel proficiency required
Strong analytical skills highly desired
Google Analytics experience required
Possess a “can do” attitude to thrive in a fast-paced, entrepreneurial and collaborative environment
Strong interpersonal skills needed to collaborate with cross-functional teams

Strengths:

Ambition. You’re fueled by the challenges of working in a fast-moving company and are seeking an opportunity to create unique customer touch points that surprise and delight.
Data Driven.You’re data-driven insights are second-to-none, but you also believe that understanding the whole story often requires qualitative context.
Leadership. You are a collaborative, cross-functional team player but comfortable taking the lead with a variety of teams from our internal teams, to that of clients, to any 565 contractors that assist in various capacities
Curious with a bias for action.You’re a fantastic strategizer, but you’re neither precious nor inflexible and ultimately believe that the only way to learn is through taking lots of calculated risks.
Strategic Thinker.You’re able to work in fast-moving and fluid team environment while remaining focused and calm under tight deadlines.
Left and right-brained.Able to go between doing the right thing for customer experience and driving toward business goals. What keeps you up at night is just as much number crunching as beautiful experiences on our owned channels.