Digital Marketing Case Studies

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565 Media’s results with The Black Tux enabled the early stage venture to sell out all products for a months time and lead to them quickly raising a $10M Series A in less than a year.


Increase in month-over-month paid online sales


Total funding raised within 4 years

The Black Tux

Founders Andrew Blackmon and Patrick Coyne launched The Black Tux in 2013 to “rescue guys from tux-rental hell” (GQ). After an initial Seed round, The Black Tux now needed strong sales and brand recognition to prove their streamlined tux rental business model and secure additional rounds of funding.


Disrupt and revamp the tux rental industry

The Black Tux needed to scale profitable growth and become top of mind for high quality, affordable and easy tuxedo rentals.


An acquisition strategy targeting the highest LTV channels

In order to build more than just a recognizable brand, The Black Tux needed to develop a powerful customer acquisition strategy and discover the digital and social media channels yielding the highest lifetime values (LTV).

The Black Tux leaned on 565 Media’s track record for quickly scaling early stage ventures’ revenue and their industry-leading expertise for actionable data-driven insights and opportunities.

565 Media leveraged targeted Facebook Ads, Conversion Optimization, Custom Landing Page Development, and Creative Studio Services.

The result? Within weeks, 565 Media’s customer acquisition strategy and systems sold The Black Tux completely out of their inventory.

The 565Media Solution
The 565Media Solution


Market domination

By helping the tux rental startup successfully prove their new business model, 565 Media’s online sales results enabled The Black Tux to quickly raise additional rounds of funding critical to continued growth.

565 Media's results lead to:

• 5X increase in month-over-month in paid online sales

• $62.6M raised in total funding

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565 Media Services Used

Customer Acquisition

Customer Acquisition

Start Generating Conversions Today

The customer acquisition specialists at 565 Media have years of experience and expertise in designing, implementing and optimizing marketing campaigns that convert. We are certified partners with Google, Bing, Amazon and more, with a proven industry track record of growing successful businesses. Start up a new stream of lead generation today with a powerful customer acquisition strategy, designed with your business goals in mind.
565 Media is one of L.A.’s top performance marketing agencies. We excel at per-per-click and social media advertising that generates high-quality leads with incredible ROI.

We offer:

  • Keyword research
  • Precise audience targeting
  • Phone call and conversion tracking
  • E-commerce
  • A/B split testing
  • Sales funnel optimization
  • Performance monitoring
  • Ongoing campaign optimization
  • Learn More
    Facebook Ads

    Facebook Ads

    Benefits of PPC Marketing on Facebook

    Love it or hate it, Facebook is a popular and highly influential platform, and provides some significant benefits for marketing campaigns.

    Wide Reach

    The Facebook social media platform has a monthly active user base of over 2.6 billion. Are you reaching online users where they spend their time the most?

    Unparalleled Analytics

    Facebook Ads provides one of the best advertising tools in the industry with hundreds of data points for every user that advertisers can take advantage of.

    Lead Generation

    Customized CTA buttons, remarketing lists, micro-targeting and unique ad formats.

    It is profitable to build and manage advertising funnels on Facebook because it offers some of the best advertising tools in the industry. You can target accurately, remarket to connections, and run a thriving ad campaign.

    Learn More