The Black Tux offers curated, modern tuxedos, at a competitive price. Coupled with the modern convenience of door-to-door delivery, and it’s no wonder GQ Magazine states that The Black Tux is here to “rescue guys from tux-rental hell.” A desire to take things to the next level led The Black Tux to hire 565 Media with one simple goal: to understand acquisition metrics across multiple channels. Within weeks, The Black Tux was able to discover profitable channels with strong LTV, increasing sales by 2X month-to-month.