RadPad disrupted the apartment-finding tedium by making everything available in the palm of your hand. Initial marketing efforts created buzz and traction, but the costs per install were too high and download volumes too low. RadPad teamed with 565 Media to reach the masses at a minimal cost. Within days, CPI levels were reduced, and over the coming weeks, continued to fall. Through a redesigned campaign and creative optimization, 565 Media doubled download volume in only two months while dropping the average CPI by 40%.