Digital Marketing Case Studies

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CLIENT CASE STUDY

Over the course of three separate engagements, 565 Media enabled RadPad to greatly increase app downloads, decrease CPI, drive both engagement and leads, and scale effectively.

Increase in scale

50%

Decrease in cost per acquisition (CPA)

About
RadPad

RadPad first disrupted the apartment hunting space with their well-designed app. Amid ownership changes and shifting business objectives, RadPad's sustained partnership with 565 Media allowed the startup to continually reach audiences across digital and social while greatly minimizing marketing related costs.

RADPAD'S CHALLENGE

Significantly lower growth-related costs

Initial traction aside, RadPad now needed a cost-effective lead generation strategy and execution in order to scale profitably.

THE 565 MEDIA SOLUTION

Custom, cost-saving marketing & lead generation funnels

By teaming up 565 Media, RadPad was able to successfully market their mobile app with significantly increased download volume and decreased CPI.

For RadPad's custom lead generation funnel, 565 Media leveraged targeted Facebook Ads, Google Ads, Conversion Optimization, Custom Landing Page Development, and Creative Studio Services.

After two successful engagements, RadPad saw both owners and marketing objectives change. Due to their proven results, RadPad's new owners re-engaged 565 Media to continue to drive meaningful lead generation, redefine their digital marketing strategy, and market new services and offerings to RadPad's target audiences across digital and social.

THE 565 MEDIA RESULTS

Scale & profitable growth

In just two short months, 565 Media not only doubled downloads but also reduced RadPad's cost per install (CPI) by 40%.

Through successive partnerships, 565 Media also helped RadPad achieve:

• 3X increase in scale

• 50% decrease in cost per acquisition.

565 Media Services Used

Customer Acquisition

Start Generating Conversions Today

The customer acquisition specialists at 565 Media have years of experience and expertise in designing, implementing and optimizing marketing campaigns that convert. We are certified partners with Google, Bing, Amazon and more, with a proven industry track record of growing successful businesses. Start up a new stream of lead generation today with a powerful customer acquisition strategy, designed with your business goals in mind.
565 Media is one of L.A.’s top performance marketing agencies. We excel at per-per-click and social media advertising that generates high-quality leads with incredible ROI.

We offer:

Keyword research

Precise audience targeting

Phone call and conversion tracking

E-commerce

A/B split testing

Sales funnel optimization

Performance monitoring

Ongoing campaign optimization

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Facebook Ads

Benefits of PPC Marketing on Facebook

Love it or hate it, Facebook is a popular and highly influential platform, and provides some significant benefits for marketing campaigns.

Wide Reach

The Facebook social media platform has a monthly active user base of over 2.6 billion. Are you reaching online users where they spend their time the most?

Unparalleled Analytics

Facebook Ads provides one of the best advertising tools in the industry with hundreds of data points for every user that advertisers can take advantage of.

Lead Generation

Customized CTA buttons, remarketing lists, micro-targeting and unique ad formats.

It is profitable to build and manage advertising funnels on Facebook because it offers some of the best advertising tools in the industry. You can target accurately, remarket to connections, and run a thriving ad campaign.

Learn More