Pair of Thieves wants you to upgrade an overlooked part of your wardrobe: the basics. By offering a wide-array of fashion-forward socks and underwear, Pair of Thieves makes it easy to energize your drawers. A cheeky brand, bold designs and charismatic leadership team helped Pair of Thieves quickly penetrate the wholesale market. While digital initiatives aided offline sales, their eCommerce was in its infancy and couldn’t scale without some help. In looking for a supporting partner to grow online, Pair of Thieves turned to 565 Media. After a series of collaborative in-person meetings, 565 Media executed on a plan to efficiently drive rapid revenue growth. The result? Month One returned more online sales than the prior ten months combined. From there, each subsequent month continued to drive economical scale through lean customer acquisition. Today, digital marketing is core to the Pair of Thieves long-term vision. Which begs the question, are you ready to upgrade your basics?