Digital Marketing Case Studies

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565 Media helped Lucky Dog acquire, market, and profitably scale its emotional and emergency service animal businesses resulting in profitable investor returns.


Increase Direct Response Sales


Reduction in customer acquisition costs

Lucky Dog

In 2015 with the input of 565 Media, Lucky Dog acquired two online businesses for emotional and emergency service animal certification and products. As a heavily government regulated industry, Lucky Dog hired 565 Media to strategize and grow direct response sales amid stringent rules and regulations.


Acquire a private company, scale business and boost investor returns

To drive online sales in a highly competitive environment


Build a direct-response marketing machine

By partnering with 565 Media, Lucky Dog was able to successfully market their emotional and emergency animal products and certifications.

565 Media worked hand-in-hand with Lucky Dog to comprehensively understand and navigate the service animal industry. Custom direct-response campaigns utilized Facebook Ads, Google Ads, Conversion Optimization, Custom Landing Page Development, and Web Development.

565 Media deployed rigorous optimization processes, launched new social channels, and improved campaign tracking to not only boost sales by 3X but also improve ROI by reducing acquisition costs by 50%.

The 565Media Solution
The 565Media Solution


Increased sales + ROI

Across a three-year engagement, 565 Media delivered increasing sales and improvement measurement leading to:

• 300% increase in direct-response sales
• 50% reduction in customer acquisition costs (CAC)
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565 Media Services Used

Customer Acquisition

Customer Acquisition

Start Generating Conversions Today

The customer acquisition specialists at 565 Media have years of experience and expertise in designing, implementing and optimizing marketing campaigns that convert. We are certified partners with Google, Bing, Amazon and more, with a proven industry track record of growing successful businesses. Start up a new stream of lead generation today with a powerful customer acquisition strategy, designed with your business goals in mind.
565 Media is one of L.A.’s top performance marketing agencies. We excel at per-per-click and social media advertising that generates high-quality leads with incredible ROI.

We offer:

  • Keyword research
  • Precise audience targeting
  • Phone call and conversion tracking
  • E-commerce
  • A/B split testing
  • Sales funnel optimization
  • Performance monitoring
  • Ongoing campaign optimization
  • Learn More
    Facebook Ads

    Facebook Ads

    Benefits of PPC Marketing on Facebook

    Love it or hate it, Facebook is a popular and highly influential platform, and provides some significant benefits for marketing campaigns.

    Wide Reach

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    Customized CTA buttons, remarketing lists, micro-targeting and unique ad formats.

    It is profitable to build and manage advertising funnels on Facebook because it offers some of the best advertising tools in the industry. You can target accurately, remarket to connections, and run a thriving ad campaign.

    Learn More